5 March Social Media’s Impact on eCommerce March 5, 2018 By Donna Harrison Social Media 0 Have you noticed the similarities between social media platforms and eCommerce? They have more things in common now, as they are becoming more closely intertwined. For example, eBay now has an online chatbot which helps you shop and narrows down your decision making. Before social media, businesses brought in more customers through advertisements on websites and message boards. Now, in the age of social media, businesses use social platforms to build their reputation and status. Brands uses social media to advertise, interact with customers, and promote their online presence. The infographic below shows the timelines of eCommerce and social media platforms. You can see how each has evolved and influenced each other. For this piece, I’ll outline the social media’s role and impact on and how it is benefiting eCommerce. Paid Promotions Businesses use Facebook to market themselves and Facebook makes it easy to do so. Facebook provides tools for you to understand and analyze how successful your post became. You see demographics, location, and age group of the people who viewed your post. This alone is a sufficient reason to start planning your marketing campaign on Facebook. Personal Messaging People are starting to use social media platforms such as Facebook and Twitter less frequently. However, that trend is followed by an upward use of the private messaging utility. There’s a surge in messaging apps such as WhatsApp, Facebook Messenger, Snapchat. Businesses follow the trends that people take so in this case personal messaging. Now, brands have set up chatbots, which are Artificial Intelligent characters that mimic real people. Chatbots can offer information on specific products, nice discounts and services, advice, and even settle complaints. In-app Buying Buying products through social media platforms such as Instagram and Pinterest is easy for customers. The pages load quickly tons of interesting merchandise and have a low bounce rate. Once Apple Pay is accepted on all social media platforms and eCommerce sites, it will make it even easier to make purchases on a whim. Takeaway In the coming years, social media will impact not only our online shopping experiences but also other parts of our lives. Social media will push eCommerce to be a bigger market and a simpler place to shop. Source: https://www.16best.net/blog/social-networks-and-their-importance-in-ecommerce-gateways/ Related Planning Social Media Content? Ask Yourself These 9 Questions It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. 12 Free Social Media and Brand Monitoring Tools We Love (and Why) Reputation is everything. And on the internet, that couldn't be more true. Celebrities’ endorsement earnings on social media HAVING just received a fancy new watch from TAG Heuer, Cristiano Ronaldo, a footballer, posts a photo of himself, wrist aloft, to his Instagram account. He dutifully thanks them for their “kind gift” and signs off the post with the company’s advertising slogan #dontcrackunderpressure. This is the latest frontier of a rapidly growing industry. Since January, more than 200,000 posts per month on Instagram, a picture-sharing app owned by Facebook, have been tagged with “#ad”, “#sp” or “#sponsored”, according to Captiv8, an analytics platform that connects brands to social media “influencers”. Hiring such influencers allows companies to reach a vast network of potential customers: Mr Ronaldo has a combined following of 240m people across Facebook, Instagram and Twitter. Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. 16 of the Best Examples of Beautiful Blog Design According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.) Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. If you're not attracting people visually, how will you get them to take the next steps to actually read your content? Once you're done creating the quality content, you still have the challenge of presenting it that clearly dictates what your blog is about. Images, text, and links need to be shown off just right -- otherwise, readers might abandon your content, if it's not aesthetically showcased in a way that's both appealing and easy to follow. That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Check 'em out. Comments are closed.